Metadata in Digital Asset Management

Powerful and intuitive way to make the most out of your organization’s assets.

What is Metadata in Digital Asset Management

Metadata includes information such as the asset's file naming, description, size, and keywords, which allows your team to learn more about the asset and improve its discoverability. DAM metadata capitalizes on this information by providing you with quick and consistent access to your assets from any location inside your DAM system.

Why Enterprises Need Metadata Management

Improve Asset Workflow Through Digital Asset Management Metadata

Proper metadata management, through the use of a digital asset management system, can improve asset discoverability by 270%. Instead of remembering the exact name of a picture or a video, you can use descriptive metadata and other information to easily locate the correct assets.

Instant Access to Assets

In Pics.io, you can search for assets by their metadata, quickly finding the right ones and distinguishing between similar assets (e.g. same picture but different dimensions) in seconds. This lets you save 10 hours/mo per user on searching, making it an essential component of digital asset management strategy.

Repurpose Content in a Blink

Without proper metadata management, high-quality assets can go to waste as you cannot remember which ones you have and create new ones from scratch. Using metadata, you can find all relevant assets for a new marketing campaign or sales efforts and repurpose them for new goals.

Track Asset Usage and Licensing

Never forget about license expirations or copyright terms for your assets by including them as custom metadata criteria. You can instantly search your library for assets that can be used and those that need their documentation updated, making it an important aspect of digital asset management.

Stay Up-to-Date With Audit Trail

In large organizations, errors of judgment can slip through the cracks until they become an avalanche that is hard to ignore. The audit trail, an important feature of any new DAM system, lets you know who and how tweaked your asset’s metadata so you can nip all inconsistencies and improper use straight in the bud.

Benefits of Metadata in Pics.io DAM System

Metadata tagging of assets using Keywords
Use AI to generate Keywords for your entire Pics.io library
Create custom metadata field categories to describe your assets
Find and repurpose assets faster than ever with metadata-powered search
Manage roles and permissions to ensure that only trusted users can edit metadata
Create controlled vocabulary to reinforce internal syntax in your organization

Enterprise Metadata Management: Best Practices Behind the Software

The enterprise environment requires metadata tools that not only offer the ability to create and edit metadata but also to enforce taxonomic consistency across all layers of the organization. When guidelines aren’t followed and everyone tags assets as they fit, metadata becomes useless.

Manage Permissions on Global and Collection Levels

Pics.io lets you dictate what each team member can do with the resources of your DAM library. From creating metadata fields to adding/removing such information from the assets, and more - these rules ensure that you don’t have to micromanage teams to guarantee compliance.

Create Internal Syntax with Controlled Vocabulary

Metadata Digital Asset Management Creates Internal Syntax with Controlled Vocabulary

To ensure that everyone is on the same page, you can limit the number of keywords that can be used for asset tags. This will eliminate redundancies, maintain best practices for naming assets, and will make them easier to find in the long run.

Restrict Custom Fields to Pre-defined Values

Creating custom metadata fields in Pics.io offers endless possibilities. But, sometimes, less is more. Similar to keywords, you can limit custom fields to predefined values so that errors or typos won’t destroy your hard work.

By standardizing metadata in digital asset management and using a DAM for metadata, you can improve the asset metadata definition, making it easier to understand what is digital asset metadata and how to use it in your digital asset management metadata standards. Pics.io's metadata management capabilities allow you to easily manage and control your metadata, giving you the ability to easily discover, repurpose, and track your assets.

Trusted by various businesses around the world

Pics.io approximately saves us half an hour per image. I like the interface in Pics.io DAM. I think it's easy to navigate. I really like this product. There was nothing in place before I got here. Adopting Pics.io digital asset management has been a big step in the right direction for us. So thank you!

Stephanie Weinberger

Digital Media Designer, Eagle County Government

"Pics.io helps centralize our storage, making our photos and other assets easy to archive and retrieve. The integration with Google Drive ensures everything is backed up and safe. We also appreciate the tagging and custom fields, which make it easier to organize and search for assets."

Oliver

ADI.tv’s Head of Marketing

“Before Pics.io, our team spent up to 13% of their day just finding and uploading designs—on average, 9%. Since implementing Pics.io, the marketing team specifically has seen a 73% reduction in time spent searching for and retrieving assets compared to pre-launch.”

Madeline

Chief Marketing Officer at Keyes Company

"Pics.io helped us clean up that process. It’s now much easier to organize, share, and access content without wasting time digging through duplicates or endlessly searching for the right file."

Mike

Marketing Manager for the New Zealand Open

"The biggest benefit is the ability to store, categorize, and quickly find what we need. With Pics.io’s tagging and search functions, we can access assets instantly and share them easily with external partners."

Dom

Head of Marketing at Espresso Displays

“Pics.io helps us keep everything organized, so our social media manager can easily find specific images or features to highlight. Our content writers also use it for emails, blogs, and website content. It’s a valuable tool for both sales and marketing."

Mike

Brand Manager at MT Solar

I absolutely love how adding comments to photos or videos or adding comments to videos is time-stamped. And then you can also set time codes in a comment too. That's been hugely helpful for me as a video editor.

David Roseberry

Media Director, Collage Dance

We were searching for a service that would help us organize, manage and utilize our photos & media assets. We were spending a lot of time, sometimes hours, looking for the necessary file! Luckily, with Pics.io searchable and shareable asset organization, we are better organized and no longer have this issue.

Janae Rowe

Marketing Manager Simpleray

I find Pics.io the easiest to use, the most intuitive, and the most robust

Abby Metzger

Director of Communications at
Global Forest Generation

The main thing that drove us to you was that we could use our storage system based on our Google Drive system. All the other providers were charging lots of extra money for storage.

Rafael Oseguera

Senior Post Producer Analyst, Kavak

So the biggest challenge that was solved was getting every contributor working in the same location, all the files living together

Dennis Zechman

Creative Director, WebMechanix

I can't believe how well Pics.io DAM works. It's really amazing! Our staff put files in a shared Google Drive just for this purpose and then it shows up in Pics.io

Debi Goldberg

Digital Director, PEN America

We needed a metadata-based solution where we could just flag assets or write the description and then use the search tools to be able to discover those files more easily

Tim Pontin

Senior Photographer, Printful

Pics.io DAM is not only a time saver but convenience, and just allows us to be more productive

Lara Deloza

Director of Communications, International Literacy Association

Pics.io has been really easy to work with!

Christina Cronin

Communications Manager, Build the Era

Pics.io has dramatically sped-up the process of storing, sorting, and searching our photos. The positive impact it has had on our productivity has been immeasurable. And it uses our existing Google Drive storage, so no need to manage yet another cloud storage platform.

Evan Balko

Content Specialist Concordia College

Last year we realized that we needed a Digital Asset Manager (DAM). None of us were saving images in the same location and there was no way to search for them. That's when we found Pics.io! One year later all our images are tagged, searchable, and even have face recognition! Pics.io has saved us a lot of time and money.

Hannah Wilson

Regional Stewardship Manager Georgia-Alabama Land Trust

It is very intuitive and brings a lot of necessary features for today's workflow. For me, the foundation with Google Drive integration was tipping the scale and I made the decision to get more into it. For somebody getting in touch for the first time with classical dam-services, it is a perfect starter with more than fair pricing and a 24/7 scaling option for all features.

Benjamin Frischbier

Art Direction SAE Institute GmbH

It’s so easy to find and reuse images with Pics.io! Everything is kept in one place and we can tag and sort our files cross-team, and then share them with our PR team. Without Pics.io it would be impossible to keep on-top of our social media marketing.

Alex Wilder

Head of Design & Branding Inception Group

What we really like about Pics.io is that it allows you to build everything off your cloud storage. It’s really great as we’re already paying for your cloud storage to store all our files in the cloud, so it seems kind of silly to pay twice, right? With Pics.io you get the same unlimited storage for the same effective price!

Ross Cromartie

President of RocketBrand

Great system! We've been using Pics.io to store and modify our pictures here at work for some months now. The assistance is really good, fast and efficient.

Anita Andriolo

Marketing Specialist Girolibero

My clients and I love working with this platform. Good handling. Easy to use.

Alexander Boehle

Photographer Alexander Boehle PhotoProduction

Platform is easy to use and great for managing images.

Candace Meneou

Director of Marketing Cook’s Food Service Equipment &
Supply

We've already started a trial to learn more about the Pics.io tool, but it feels like we've known it for years. I'm super excited to show this tool to our clients.

Lukas Schweizer

Managing Director Schweizer Communications

This program is so easy to use and very intuitive and the customer service is top-notch when something isn't clear. This program has already saved my team a lot of time.

Andrea Stutesman

Marketing Supervisor Avid4 Adventure

Design plays an important role in the work we do at Recruitee and Pics.io helps us efficiently centralize, manage and share our many visual assets.

Ferdinand Goetzen

Chief Growth Officer Recruitee

FAQ

What is digital asset tagging?

Digital asset tagging is the process of adding metadata, such as keywords, custom metadata fields, and other information, to digital assets (images, videos, and documents). This information helps to organize and categorize the assets, making them easier to find and use with DAM’s advanced search that lets you help find assets by their descriptors, not just the precise file name.

Why is metadata important for organizing digital content?

Metadata is important for organizing digital content because it allows you to easily search and find specific assets faster. For example, if you wanted to find all pictures of cats, you wouldn’t need to remember the file name of each photo. You could just type something like cat in your DAM and find all assets that fit the criteria at once! You can further combine it with other tags (like the fur color, maybe) to narrow down the search further.

What is asset metadata?

Asset metadata is the data that describes and identifies a digital asset. It includes information such as the asset's filename, metadata fields, geolocation, Keywords, etc. This information is used to improve the discoverability, organization, and tracking of assets in a digital asset management system.