Online
Photo Editing
Getting Serious

Edit RAW photos right
in the browser
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Tools
available online

Photography workflow is built on a very outdated stack of technologies, perhaps, somewhere from the 90s. That’s the reason it evolves very slowly and, at the end of the day, doesn’t meet current needs.

Many of us now use more electronic devices each day than average family had a few years ago. Moving from working computer to a home desktop and from a laptop to a smartphone in the pocket isn’t easy. Those devices have different OS, software, file systems. This just doesn’t work together leaving maintenance burden to us.

Building photo editor on top of a browser allows to fix it: Windows, Macintosh and Linux systems will get the same tools that work in the same way. Isn’t it awesome?

Non-destructive
RAW editing

Photo editing is a process of turning good image into great. It can take from 30 seconds to 30 hours depending on the quality of the source file and your perfectionism. Non-destructive approach to editing allows to revert any changes made to an image anytime. Aesthetic preferences change, technology shouldn’t stay in your way. This approach also enables batch processing allowing to copy adjustments from one image to another.

Isn't demanding
on bandwidth

It is a very common misconception. Many people think that online tools require fast Internet connection. This comes from the past when computational tasks were running on a server side. Browsers are much better now in performance and reliability. Improvements made to HTML5 and Javascript allow to build online applications that are both powerful and convenient.

Cloud storage in Pics.io is used for syncing, backup and easy sharing. It isn’t necessary to upload files to the cloud to start working on them.

Your storage —
your photos

We believe that the best place to store your photo collection is outside of your computer or laptop. Internal hard-drives have low capacity, may be lost or stolen with the entire device… And they can’t be accessed from another computer or mobile device.

It is clear that we need a connected kind of storage like Network Attached Storage (NAS) or cloud. Pics.io allows you to connect your personal Google Drive, Dropbox, S3 account and keep your imags there. You shouldn’t worry about losing them. Photos are yours. And yours only.

Of course, hardcore professionals won’t be able to store tons of images in the cloud so there will be an option to use NAS instead.

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